Cree, Inc.

Cree brings the LED Lighting Revolution home at the International Builders’ Show

Posted by Ginny Skalski

Take one look at our booth at the International Builders’ Show and you’ll see that we’re serious about bringing LED Lighting into your home.

In the LED lighting biz, we often hear from people who say they bought an LED bulb at the grocery store and it stunk. As a result, they write off LED lighting as an expensive technology that doesn’t live up to its price tag, or billing.

At Cree, our hearts seriously break a little each time we hear that. Our booth at the International Builders’ Show explains why. You see, we’re making these gorgeous recessed LED lights that provide beautiful, warm color and are designed to last a crazy long time (50,000 hours). These LED lights are the real deal. They’re not too dim. They’re not bluish. They don’t flicker.

Yet, like anything, it often only takes one bad apple to give everyone else a bad name. My co-worker Deb actually blogged today about the LED bulbs you can buy in the store that are supposed to be a 60-Watt equivalent.  Deb wrote: “Unfortunately, except for a few, they are mostly too dim or bluish, or worse, flicker and then go out for good.”

So we’re hoping that our booth at the International Builders’ Show will help SHOW people that LED lighting is ready for the home. It just depends on the type of LED lighting you use and how you use it.

All the lights you see in these photos from our booth are Cree LED lights, and we think they’re beautiful. True, they’re not light bulbs that you would screw into your desk lamp, but they provide very efficient overhead lighting for your home. And that, my friends, makes our hearts sing.

2 Responses to “Cree brings the LED Lighting Revolution home at the International Builders’ Show”

1. uberVU - social comments says:

   January 19, 2010 at 8:32 pm

   Social comments and analytics for this post…

   This post was mentioned on Twitter by GinnySkal: New on our blog w/ pics: Cree brings the LED Lighting Revolution home at International Builders’ Show: http://idek.net/yzu #IBS2010…
2. Linda says:

   June 4, 2010 at 10:49 pm

   CREE makes good LED components. We have CREE led lights in our house and they are very nice.

   When I first saw the picture of the house, I thought it was our, nice light color.