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March 31st, 2010
Chocolate bunny melts under incandescent light, survives LED light
I was one of the most popular people at work this week after word spread that I was melting chocolate bunnies with light bulbs. People kept stopping by my desk to ask if the scuttlebutt was true. And when they found out it was true, several co-workers declared that I have the best job ever.
But I wasn’t melting the bunnies for fun, or even for a snack. This experiment was for the sake of the LED lighting revolution.
I can preach the benefits of energy-efficient LED lighting until my voice goes hoarse (which I’ve done) or type out blog posts, tweets and e-mails until my fingers callous. But, let’s face it, seeing is believing.
So I turned an empty office into a studio for my experiment. I placed chocolate Easter bunnies under a 12 Watt Cree LRP-38 and a 65 Watt incandescent floodlight. Both lights are designed to be hung from tracks. And, despite their Wattage differences, they’re a relatively fair comparison — a 12 Watt LRP-38 can replace Halogen bulbs up to 90 Watts (the folks at Furniture Row in Denver, Colorado replaced one thousand 90 W Halogens with LRP-38s).
Here's the setup.
The results were exactly what I expected. The bunny under the incandescent light melted into a pool of chocolate that spilled over the plate and onto the desk. The LED bunny kept his shape, with just the tip of his head becoming soft when I touched it with my fingertip. Watch the time lapse video to see the incandescent bunny’s downfall:
Once the incandescent bunny collapses, you can see my hand reach over and reposition the plate. That’s because that sucker fell backwards and out of the video shot, so I had to reposition him so we could all watch him melt.
I hope the video conveys how much more energy-efficient LED lights are. Since LED lights consume significantly less energy than incandescent bulbs (and even compact fluorescents), they don’t emit as much heat. In fact, LEDs are sensitive to heat, that’s why good thermal design is important for a long-lasting LED light, and that’s what the heat sink helps accomplish (the metal fins or slots that surround LED lights).
Hmmm. Perhaps I’ll have to start melting chocolate with light bulbs around every holiday. If you’ve got suggestions of what I should melt next, post them in the comments!
21 Responses to “Chocolate bunny melts under incandescent light, survives LED light”
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sad bunny
should have bit the ear off the other. LOL.
Social comments and analytics for this post…
This post was mentioned on Twitter by longlifelightin: Cree Blog : Chocolate bunny melts under incandescent light, survives LED light: I was one of the most popular peop… http://bit.ly/cSq7lQ…
Wonderful use of video – loved the production value and the messaging. Great work. It does make me hungry for a chocolate bunny though
[...] This post was mentioned on Twitter by GinnySkal, Deirdre Reid, CAE, Tara Calishain, Kevin Kosh, Caitlin Russell and others. Caitlin Russell said: RT @GinnySkal: My latest @Cree video: Watch chocolate Easter bunny melt under incandescent light, survive LED light: http://bit.ly/bQvM3Q [...]
THIS was brilliant (get it?). And tragic. Snif. Stay away from my Astropop popsicle, incandescent lights.
This is brilliant. May I humbly suggest you try the experiment with a Marshmallow Peep?
@M. Price I think a Marshmellow Peep is a great suggestion. I’ve melted them in my microwave before, and they get huge!
@Lisa Don’t worry, we won’t come after your popsicles.
@Dawn I definitely ate a few spoonfuls of the melted chocolate bunny when I was done, and it was delicious. I got a stomach ache afterward though from all the sugar.
This was a great a great idea. Love the video. Now I want some chocolate!
Wow, an entertaining video that actually makes a business point. Very well done, Ginny. More social media folks need to follow your lead.
Wow that’s brilliant marketing! Love the taste test- nice touch!
Wayne, Frank and Melissa: Thanks so much! I appreciate your feedback. Now, what to melt next?
Absolutely brilliant!!!!!
Dear Ginny,
What an interesting experiment! Might I suggest an advertising campaign: “SomeBunny at Cree really cares how COOL our lighting is!”
Best regards,
Jan Sherman
[...] blogger “Ginny” places the two bunnies under a 12 Watt Cree LRP-38 and a 65 incandescent floodlight and films each [...]
If you’re looking for other experiments, how about
(1) replacing the bulb in an ez-bake oven
(2) cooking shrinky-dinks directly on the bulb (it’s possible with an incandescent bulb, although they tend to stick to the bulb.)
Great concept, great execution! And congrats on the N&O print coverage.
And the lighting is not the same, and it is visible to the naked eye.
Looks like a prime reason to use incandescents in the winter. Warm and toasty. Is that setup OSHA and UL approved? ;p
wow interesting experiment and article.
LED is commonly known as a light emitting semiconductor device which is known to emit light in the forward direction or it emits light towards a pointed direction. It is most frequently in electronic devices in the form of an indicator light, traffic signal lights, musical instruments and dashboards in cars and even in the houses and so forth. The LED Light bulbs are made by positioning the light emitting devices in the form of a light bulb. And, we can nearly save energy up to as much as eighty percent by using the LED light bulbs.
This really solved my issue, say thanks a ton!
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