When most people think about lighting, they probably think about a regular old light bulb. But lighting isn’t all about the bulbs. In fact, commercial lighting rarely feature Edison’s invention. Think about it: Most offices, schools, hospitals, stores and other commercial venues are rarely lit with incandescent light bulbs. They’ve got unattractive fluorescent fixtures lining the ceilings.

Now that you have that vision in mind, you may better understand why the announcement we’re making today is such a BIG DEAL.

We Are Pleased to Announce

Today we’re launching the Cree CR family of architectural troffers, a new series of LED lighting products designed to revolutionize commercial lighting.

This new family of LED troffers is designed to replace outdated, flickering fluorescent tubes. And since lighting represents 27 percent of energy consumption in American commercial buildings, according to the U.S. Department of Energy, there’s plenty of crummy fluorescent lighting to replace with LEDs.

So what makes the Cree CR troffers so special? It’s a combination of performance, aesthetics and affordability.

The CR24, CR22 and CR14 Cree LED troffers are 2ft x 4ft, 2ft x 2ft and 1ft x 4 ft, respectively.

Excellent Performance

Ever have someone say you can’t do something and that makes you even more determined to do it? Traditional lighting experts love to talk about what they think LEDs can’t do. And we love to prove them wrong. This time we’re doing it with commercial lighting.

In order to create the highest performing, most affordable LED troffer ever, we took a new design approach, with every detail developed to redefine what’s possible in commercial lighting. Our CR troffers deliver up to 110 lumens per watt, far outperforming any other current lighting options.

And that’s not all. We’ve created a one-of-a-kind thermal management system designed so our LEDs consistently run cooler, which helps make them last longer and boosts efficacy and color consistency. On top of that, all fixtures are dimmable and designed to last at least 50,000 hours (which is a really long time if you do the math).

High-Quality Light

Ever walk into a room lit by rows of fluorescent tubes and feel a little bit like the life was being sucked out of you? That’s exactly the feeling we want to STOP with our new LED troffers!

The Cree CR troffer family is powered by Cree TrueWhite^® Technology, which is our patented way of mixing light from red and unsaturated yellow LEDs in a way that delivers the industry’s best LED light quality. These new products also deliver excellent color rendering, with a 90 CRI. That means when you walk into a room lit with Cree LED troffers, you might not even notice – and that’s a good thing.

Just how good do they look? Take a look at this Benjamin Moore paint store in Virginia, which features the CR24:

We'll be sharing more details about this and other CR troffer installations soon.

Affordability:

Ever fall in love with something that you can afford? It’s a great feeling to buy something you know can save you money for years to come. Our CR troffer lights are more affordable than comparable fluorescent options. And they’re even more efficient and longer lasting than comparable fluorescent options too. That means as soon as you install them, you can start saving money on energy and maintenance bills!

You can figure out how much you would save by using this handy-dandy calculator.

See it for yourself:

Our CR troffer family includes three models and several performance options: 1 ft x 4 ft, 2 ft x 4 ft and 2 ft x 2 ft. You can see them all for yourself at Lightfair International in Philadelphia next month. We’ll have these products on display at our booth #1925.

Stay tuned for more photos, videos and details on our new CR troffer family. We’re ready to see the world ditch outdated, flickering fluorescent tubes for revolutionary Cree LED lighting!