The U.S. Department of Energy is working to make “lumen” a household name

Friday, July 30th, 2010

What would happen if you walked around and asked all of your coworkers to tell you how many lumens the lights in their homes put out?

Chances are they wouldn’t have the faintest idea (unless you work for a lighting company, but that’s another story). Your coworkers, your friends — heck, even your mom — could probably tell you how many Watts the lights in their homes consume. But when it comes to lumens, you might get a few blank stares.

That’s why the Department of Energy is launching a new consumer education campaign this fall to educate the public about lumens, which measure light output.  It won’t be long before Watts will take a backseat on lighting packaging. When the new Lighting Facts labels begin appearing on light bulb packaging next year, the front of the package will display the number of lumens a light contains. This will help tell consumers how bright the light they’re buying will be. The more lumens, the greater the light output.

This becomes particularly important as we get closer to the first phase of the U.S. incandescent ban, which starts in 2012, when 100W incandescent lights are phased out. Then, in the following two years, the U.S. will say goodbye to 75W, 60W and 40W bulbs thanks to the Energy Independence and Security Act of 2007. As more energy-efficient lighting options like LEDs enter the market, consumers are going to have to learn to look at lumens to gauge the light output they’re looking for.

 We’re looking forward to learning more about the DOE’s consumer education initiative. In the meantime, we’re pleased to see the DOE is expanding its presence online. You can now:

And, of course, you can find us on most of these networks too. Just click the icons in the upper right corner of our blog.

Dispatches from the front lines of an LED Lighting Rally

Thursday, February 4th, 2010

I marched (OK, technically, I walked) in a circle on a street corner in downtown Raleigh yesterday with a group of passionate LED supporters and chanted:

“Hey, Hey, Hey, Hey, LEDs are here to stay!

One, Two, Three, Four, Kick Fluorescents out the door!”

That’s not all. We had signs. A lot of signs. Hand-painted signs. Signs that declared our love for energy-efficient LED lights.

Rally

You’re probably wondering if we lost our minds. But I can assure you, we had a plan. You see, at approximately 5:45 p.m., just as our toes started to go numb in the chilly temperatures, a group of 100+ people rounded the corner.

But this wasn’t just a random mob, they were folks who knew a lot about LEDs. The group was on an LED Lighting Walking Tour of downtown Raleigh as part of the Department of Energy Solid State Lighting Research and Design Conference (or DOE SSL R&D for short).

Seeing their shocked faces was all it took for us to spring to action. We hoisted our signs in the air and started our chant.

Within seconds, digital cameras, cell phone and video cameras were fixed on us as we continued to walk in our circle. I tried not to make eye contact with anyone because it’s hard to stay composed when you’re hollering a chant. But I couldn’t miss the smiles, the curious looks, the camera flashes—and even a smattering of applause.

So what the heck were we doing? We were showing industry professionals that we’re serious about the LED Lighting Revolution. We truly believe LED lighting is better than incandescent, fluorescent and other lighting technologies. We truly believe the energy savings that can be achieved by switching to LED lights is worthwhile.

And we wanted those conference goers — the very people who have the potential to help change the way we light the world – to know that we’re out there paving the way for LED lighting by raising awareness.

LEDs Rock! If you were at the conference and saw the rally, please let me know in the comments section. I would love to see your photos and video.

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