Cree LED Revolution Blog

Cree and LED lighting are starting a revolution

Posts Tagged ‘Fortune’

Hear Cree CEO Chuck Swoboda speak on energy panel at Duke University

Monday, November 1st, 2010

What steps should we be taking to plan for the energy demands of tomorrow? It’s a question that Cree CEO Chuck Swoboda will join other panelists in addressing during the “Energy for Tomorrow: Accelerating Energy Innovation” event at Duke University on Thursday.

The event at Duke’s Fuqua School of Business will be moderated by TIME and Fortune editor Michael Elliott, and features our CEO as well as President of Shell WindEnergy Richard Williams and President of the Alliance to Save Energy Kateri Callahan.

And don’t worry about making the trek to Duke University, you’ll be able to watch it if you have an Internet connection. There will be a webcast of the panel at 4 to 6 p.m. EST Thursday and you can tune in here simply by clicking on the “LIVE: Panel Debate” link under “Online Resources.” You’ll be redirected to Duke’s Ustream channel. You will need Adobe Flash to tune in from your computer.

The event is being presented by TIME and Fortune in partnership with Shell and Fuqua’s Center for Energy, Development, and the Global Environment. Organizers say the “Energy for Tomorrow” program was inspired “in the wake of unprecedented growth in global demand and ever-pressing environmental issues” which has put the energy sector at a crossroads.

Until now, the “Energy for Tomorrow” program has focused on letting top business school students from around the world submit their ideas on a sustainable energy future. But this panel will allow business leaders to share their thoughts.

Cree CEO Chuck Swoboda will be speaking Thursday at Duke University

Cree CEO Chuck Swoboda will be speaking Thursday at Duke University

If you haven’t had a chance to hear Chuck Swoboda speak, I definitely recommend setting an alert so you don’t miss the webcast.

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Need proof that the LED Revolution is happening?

Wednesday, January 27th, 2010

If you’re at work, sitting at your desk under the glow of fluorescent lights, you might be skeptical of the LED lighting revolution. You might be wondering: If this is really a revolution, then why am I stuck sitting under this icky light? When will my office, my home, my grocery store be lit with LED lights?

Well, I think this Bay Area Home Depot associate adequately summed it up when he said to FORTUNE magazine reporter Michael V. Copeland: “Buy, hey, it’s a revolution, and sometimes that takes time.”

LED lighting is out there. LED lights are initially being installed in produce and electronics sections at 650 Walmart stores, they’re illuminating the pedestrian entrance to the Brooklyn end of the Brooklyn Bridge, even lighting up a dorm at N.C. State University.

So if you’re feeling skeptical (or eager like us because you want LED lighting everywhere right now), take a look at this article by senior FORTUNE writer Copeland. Here’s the lead to get you going:

“The $100 billion global lighting industry is undergoing radical change: New office buildings and retail outlets are abandoning fluorescent lighting in favor of LEDs, or light-emitting diodes, those tiny, energy-efficient, long-lasting, and blindingly bright points of light. Giants such as GE (GE) and Philips are shifting production from incandescent bulbs to LEDs. Even the local Home Depot (HD) — which today probably stocks only a couple of LED lighting products — will soon carry a bouquet of LED bulbs, ultimately edging out fluorescents and halogen lamps. By the end of the decade, analysts predict, LEDs will be the dominant source for commercial and residential lighting.”

Read the rest of it here.

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