Cree LED Revolution Blog

Cree and LED lighting are starting a revolution

Cree demonstrates 60-watt equivalent LED light bulb

Thursday, January 27th, 2011

January 27, 1880 was a significant day in lighting history. That was the day Thomas Edison received the historic patent for the incandescent light bulb. The patent changed the way we illuminate the world and  is listed by the National Archives as one of 100 milestone documents in U.S. history.

Today, exactly 131 years later, we have a historic announcement of our own. We are proud to demonstrate our TrueWhite Light. It’s the brightest, most efficient, LED-based A-lamp that can meet ENERGY STAR® performance requirements for a 60 watt standard LED replacement bulb.

bulb in hand

We’re demonstrating that it is possible to make an LED light bulb that delivers the same bright, warm light as a 60-watt incandescent bulb. We want to show the world that this is what LED lighting can and should look like. And we want to help our customers – don’t forget we don’t just make lighting, we manufacture LEDs and modules that we sell to lighting manufacturers – bring bulbs like this to market. See more details about this new light on TrueWhiteLight.com.

Through the use of Cree lighting class XLamp LEDs, Cree TrueWhite™ Technology, a patented Cree remote phosphor technology, and of course, plenty of Research and Development, we are continuing to break barriers in LED performance.

Last week, I got to hang out with the TrueWhite Light in a photography studio. We set up three orange lamps and put a 60-watt incandescent, a 60-watt equivalent CFL (it consumes 15 watts) and the 60-watt equivalent Cree TrueWhite LED bulb (it consumes less than 10 watts).

 Light Comparison blog

As soon as the photographer’s assistant plugged in the lights, I was awestruck. Our LED bulb truly looked as beautiful as the incandescent, and certainly better than the CFL. And that’s the way it should be. LED lighting should look as good as the technology it’s replacing.

We understand why so many people are reluctant to let their incandescent bulbs go. Even though they waste energy, they still provide that warm light that many of us love. But Cree is continuing to prove that LED lights can do it too.

 That’s why we had a little fun with Thomas Edison this week on Twitter, on our facebook page and in this video:

 

Don’t get us wrong, we absolutely appreciate what Edison did 131 years ago today. But the time has come to turn off energy-wasting incandescent lights and join the LED lighting revolution.

It’s funny,  a hundred years ago Thomas Edison made some predictions in the Miami Metropolis about what the world would be like in 2011. His definitely reached for the stars in his predictions, calling for books that were printed on leaves of nickel and taxicabs made of gold. But he didn’t predict that a new lighting technology would render his incandescent light obsolete.

The incandescent bulb has served us well for many years, Mr. Edison, but thanks, we’ll take it from here.

Vintage light bulbs may be trendy for restaurants, but LED lights are a better option

Tuesday, June 8th, 2010

A restaurant with bad lighting is a bummer. Bad lighting can kill the mood and even make food look discolored. Customers can leave unimpressed. Owners could be stuck with expensive electric bills and a restaurant that has a bad lighting reputation.

So I wasn’t surprised to read this article in the New York Times, which declares that “a lot of thought and expense go into restaurant lighting,” particularly at upscale restaurants.

But what I was surprised to read is that some restaurant owners in New York City are harkening back to  Thomas Edison’s heyday and installing antique-looking, energy-wasting reproductions of Edison’s first light bulb.

There is no excuse for this. And believe me, I’m all about beautiful design and I even support being trendy from time-to-time.

Photo by Flickr user back_garage

Photo by Flickr user back_garage

Sure, these retro-looking filament-filled lights have a charming appearance, but they consume more energy than standard incandescent light bulbs. And since restaurants leave their lights running for many hours a day, those vintage-looking bulbs are sucking a lot of energy and driving up utility bills. Not to mention putting out enough collective heat to have a real impact on air conditioning needs!

Restaurant owners who are serving up these Edison reproductions say the lights are a bit nostalgic and the warm light is flattering.  To that I say: Perhaps you need a more creative lighting designer. Have they seen some of the unique lighting designs that incorporate LEDs?

On a regular basis, the green design blog Inhabitat posts some of the most incredible energy-efficient LED lighting designs your imagination could conjure up. Among them are:

I mean seriously, if designers can create LED lights out of soap, imagine what they could do for an upscale restaurant in New York City?

These beautiful glass pendant lights are lit with energy-efficient Cree LEDs.

These beautiful glass pendant lights are lit with energy-efficient Cree LEDs.

Sure, creating a custom LED light fixture for a restaurant might not be as cheap as buying an incandescent bulb. But the energy and maintenance savings from LED lights can quickly add up. And perhaps these restaurants will attract even more diners who are wooed by both beautiful lighting AND energy-efficiency. With LED lights, you can have both.

Cree CEO Chuck Swoboda joins Ben and Jerry in addressing North Carolina business leaders

Wednesday, May 19th, 2010

Cree CEO Chuck Swoboda had a tough act to follow Tuesday at the North Carolina CEO Forum. His keynote address was scheduled a few hours after the keynote delivered by Ben Cohen and Jerry Greenfield. Yes, that Ben & Jerry — the guys who brought us Cherry Garcia and Chubby Hubby. And as if speaking after the famed ice cream giants wasn’t tough enough, Ben and Jerry brought the entire audience ice cream for breakfast AND lunch!

BenandJerrysicecream

But when Chuck is passionate about something, it radiates when he speaks. So when he took the stage at the Raleigh Marriott City Center to address the room full of business leaders, I knew it would only be a few minutes before their minds would shift from ice cream to LED lights.

The forum’s topic was “The Triple Bottom Line: 21st Century Leadership in People, Planet and Profit.”   And sure enough, within minutes, Chuck was telling it straight to the audience, saying “the cleanest and cheapest energy is the energy we never use.” Then he explained that LED lighting is really all about energy-efficiency with the big bonus of actually making good business sense, since LED lights can save businesses money on energy and maintenance costs. Chuck told earlier speakers who were discussing purchasing carbon offsets that LED lighting could’ve saved them about 50 percent of what they spent since it uses so much less energy than traditional lighting.

By then, Chuck’s passion was evident and he started ragging on the 130-year-old incandescent light bulb. “About the only useful place for this is on a shelf in a museum,” Chuck said as he lifted an energy-wasting 75 Watt bulb in the air. “It’s going to be about as popular of an idea as records.”

Chuck touched on investor-owned utility companies, saying that utilities are not incentivized to sell less energy. “We need to change the incentive structure so they can make money saving energy,” Chuck said. He also spoke about the need for raising standards that regulate energy efficiency. Why, he asked, are buildings required to have insulation and yet it’s OK to screw in energy-sucking lights? Good question.

ChuckNCCEO

And when it comes to being a leader in LED lighting, Chuck didn’t shy away from telling the audience how Cree stays ahead of the pack.

“We listen to what people say we can’t do and, basically, we just go do that,” Chuck said. “It’s been a really exciting source of innovation for our company.”

So while Chuck didn’t dish out any ice cream, he definitely served up some inspiration. But you don’t have to take my word on it. People who were at the event and/or reading Tweets from the event felt the same way:

ChuckTweetsFinal2

A big thank you to the folks who organized this year’s N.C. CEO Forum. And if you were inspired to learn more about the LED Lighting Revolution, you can do it here.