Cree LED Revolution Blog

Cree and LED lighting are starting a revolution

Sustainable Media Happy Hour lights up SXSW

Tuesday, March 16th, 2010

My voice went hoarse last night at the Cree Sustainable Media Happy Hour, and it was so worth it. I had a chance to show off the power of itty-bitty LEDs and spread the good word about energy-efficient LED lights to dozens of South by Southwest attendees and Austin, Texas residents who care about sustainability.

It was eye opening to see how little many of these folks knew about LED lighting, especially considering it was a group of people who care about sustainable living. Over and over I got to tell people about how energy efficient LED lights are, how there’s no mercury inside (unlike toxic CFLs), how long they last (Cree’s LR6 and LRP-38 are designed to last 50,000 hours aka 17 years if you run them for 8 hours a day), and how beautiful the light can really be.

 SXSW

But everyone I chatted with was open to the technology and wanted to learn more.

I met Brenda T. Horton, a northern California resident who lives in a straw bale house, which was built using sustainable building techniques and materials including earth plasters, natural cotton fiber insulation and recycled wood.

I chatted with Kristy Graves, a self (and aptly) described social alchemist whose many hats including raising awareness about Hub, which works in 20+ cities to inspire and support imaginative and enterprising initiatives for a better world. We talked about what people who retrofit their homes or businesses with LED lights should do with the incandescent and fluorescent bulbs they’re replacing. (More details on this in an upcoming blog post).

I met one of the women behind the Sol Design Lab, which brought a solar charging station called the SolarPump to SXSW. The solar electric charging station lets you charge everything from your laptop to electric scooters. Also in attendance was Elliott McFadden, editor of Austin on Two Wheels, an online magazine of Austin cycling culture; Steve Goldman, an Austin-based blogger who writes at sustainingability.wordpress.com and oh so many other interesting people.

It was a fun to break away from my fellow SXSW Interactive geeks and hang out with other folks focused on taking steps to make this world a better place. A big thank you to Rachael Joy, a green vlogger who helped organize the party and secure goodies from Joyful Bath Co., Honest Tea, Filter for Good, Hail Merry, and Herbalogic. As well as a thank you to Nick Aster and Jen Boynton of TriplePundit.

I loved bringing the LED Lighting Revolution to Austin. I’m feeling very inspired and can’t wait to do more to help spread the good word about this energy-efficient technology.

Cree goes to SXSW Interactive: Find us for chance to win LED lights!

Wednesday, March 10th, 2010

I have two geek sides. One is my LED side, where I get excited geeking out over color temperatures, efficacy and CRI. The other is my social media side, where I geek out over Twitter, blogging and APIs.

Later this week, I’ll get to focus on my social media geek side as I join some 11,000 fellow passionate Internet users in Austin, Texas, at South by Southwest Interactive, the largest web, interactive and social media conference of the year.

lrp38

Here's a look at the LED lights you could win! We're giving away 3 LRP-38s!

I have a lot of goals for the conference, one of them being to spread the good word about the LED Lighting Revolution to anyone who will listen (feel sorry for the person stuck next to me on the plane).

If you plan to attend SXSWi, find me! I’ll be tweeting my location periodically (you are following @Cree on Twitter, aren’t you?). And I’ll be at the Cree Sustainable Media Happy Hour, presented by our friends over at TriplePundit and EcoPopTV on Monday, March 15.

If you’ll be in Austin on Monday and you want to socialize with other non-profits, social entrepreneurs, issues bloggers, clean techies, environmental filmmakers and North Carolina peeps, let us know you’re coming.

And at any point during SXSWi, if you find me, give me your business card. Once SXSWi is over, we’ll draw one winner to receive three Cree LRP-38® LED lights. These are the same LED lights that are being installed in the produce sections of 650 Wal-Marts and they provide gorgeous, warm energy-efficient light!

It shouldn’t be too hard to find me throughout the week. I plan on tweeting my location and using the location-based app Gowalla. Here’s a picture of me from last night’s News & Observer Tweetup in Downtown Raleigh. Find me for your chance to win!

GinnyNandoTweetup
Looking forward to Lighting the LED Revolution in Austin!