Seeing is believing when it comes to lighting. So if the folks at Indiana-based Grote Industries sent you an e-mail saying their LED work lamps were stunning, it probably wouldn’t have the same impact as if they set up the lights in your driveway and switched them on.

So Grote is taking its new LED WhiteLight Work Lamps to the streets, literally. Earlier this month, Grote hit the highway for an 80-plus city tour in a truck adorned with LED-loving Super Heroes dubbed Team Trilliant, named after the company’s Trilliant LED WhiteLight Technology.  Take a look:

This truck features 34 exterior work lamps all lit with Cree X-Lamp® XR-E LEDs. The tricked out truck will travel west across the northern United States and parts of Canada this summer then head south during its return leg in the fall and winter, according to a Grote press release.

It’s definitely a different way for a manufacturer of vehicle safety systems to reach its audience. Grote officials say they redirected resources traditionally aimed at industry trade shows to pursue the tour. The tour also features a mobile theater, giving visitors a chance to learn more about the advantages of LED work lights where ever the truck stops.

So if work lamps are your thing, check out the Trilliant Technology Tour map to see if it’s stopping by a city near you.